Surge the most relevant traffic to your website through premier paid search engine advertising. Google has recently changed their search results so that paid advertisements make up the top four results for competitive search terms. If you don’t protect your top search terms with paid ads, you could be losing business to your competitors. It is easy to create a Pay-Per-Click campaign for your business, but the cost can quickly spiral out of control if you are not experienced or haven’t had the experience of working with a pay-per-click company. As part of our digital marketing solution, MicroD has had years of experience as a pay-per-click company creating successful campaigns that have made our clients millions of dollars. Stop doing bad PPC and let us help you bring more buyers to your showroom.
WHAT IS PAY PER CLICK MARKETING?
Once our pay per click management team takes the time to familiarize themselves inside-and-out with your business, its PPC marketing competitors, its marketing goals and its vision for future growth, do we then begin work with you as your partner. Together, we will work closely with you to develop comprehensive pay per click service strategies. These strategies use keywords and keyword phrases that target the specific and valuable demographics most relevant to your business. We take these steps to avoid merely going through the motions. Instead, we take carefully placed steps together towards accomplishing your PPC management goals. Our years of experience as a pay-per-click company allow us to help not only local marketing campaigns, but national and international campaigns as well.
At MicroD, we believe our clients should use their time for more important tasks like running their businesses, rather than hassling with PPC marketing management. As a specialized pay-per-click company, our team utilizes a combination of technical data and creative innovation to decide what is the best next move for your business and its PPC marketing campaign. Why add more to your plate, when our PPC agency account managers are ready to help you take advantage of this powerful marketing technique? Our PPC marketing management includes the following services:
SEARCH
We generate ads and search results that are specific to your product(s) or service line. Paid Search Advertising should be part of any strategy because it is the only way to guarantee that you will appear in the first position in the search results.
DISPLAY
Our strategy takes a closer look at who your prime audience is and what industry related websites they frequently browse. Display advertising is a cost effective way to get your brand in front of potential customers. Make sure you are their first brand they think of when they need your services.
MOBILE
Since so many users have switched to their mobile devices for internet access opposed to a computer, our PPC agency managers help your business reach those users wherever they are. Most searches are now conducted on mobile devices, but people search on mobile differently than on desktop. Mobile specific ads are the best way to deliver what these users are looking for.
LEAD GENERATION
Through heavy analysis, we pinpoint the most valuable traffic that is converting the fastest. Only target the users who are best for your business. Find which search terms produce the best sales. Our PPC agency managers will help you target these users more effectively.
ECOMMERCE
What’s your return on ad spending (ROAS)? We work to maximize this area, while minimizing the cost-per-click (CPC) to you, the advertiser. Focus your ad spend on the highest margin products or draw attention to a short term sale you are having. PPC marketing gets you in front of more potential customers.
RETARGETING
Once we begin attracting new users to your website, we plan how to keep them coming back, and better yet – converting into new business! Most users visit your site for a reason. Retargeting shows ads to people who have already visited your site and know your brand, increasing the likelihood that they will convert.
WHY SHOULD RETAILERS USE A PAY-PER-CLICK COMPANY?
Leverage the demand for your products and/or services online. Our pay-per-click company can get your campaign up and running and to #1 on the SERP in no time. While SEO, Email Marketing and Social can take time, PPC marketing is instant. We want to partner with you, not pirate your budget with hidden costs and fees. That’s why our clients value their PPC partnership with us.
Cut down on your number of useless leads by implementing extremely well-written content. Improve your targeting. We can segment your audience based on demographic and geographic data and determine which ads work best for them. We know what it takes to bring furniture customers to your door. That’s why our strategy is constantly changing to fit your business goals every week of the year. Does your agency update your PPC every week?
Advertising was traditionally a qualitative industry where results were hard to quantify. With paid search advertising, you know exactly what your return on investment is. We don’t give you one cookie-cutter solution. Our certified experts will dive into your PPC and your buyer personas to make better ads with better keywords and better graphics on every platform. We put your money where the customers are.
- QUICK RESULTS
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Leverage the demand for your products and/or services online. Our pay-per-click company can get your campaign up and running and to #1 on the SERP in no time. While SEO, Email Marketing and Social can take time, PPC marketing is instant. We want to partner with you, not pirate your budget with hidden costs and fees. That’s why our clients value their PPC partnership with us.
- IN-DEPTH ANALYTICS
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Cut down on your number of useless leads by implementing extremely well-written content. Improve your targeting. We can segment your audience based on demographic and geographic data and determine which ads work best for them. We know what it takes to bring furniture customers to your door. That’s why our strategy is constantly changing to fit your business goals every week of the year. Does your agency update your PPC every week?
- RESULTS BASED
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Advertising was traditionally a qualitative industry where results were hard to quantify. With paid search advertising, you know exactly what your return on investment is. We don’t give you one cookie-cutter solution. Our certified experts will dive into your PPC and your buyer personas to make better ads with better keywords and better graphics on every platform. We put your money where the customers are.
COMPLETE PPC AUDIT
ASSESSMENT AREAS
- Keyword and Non-Performing Words
- Landing pages
- Conversion History
- Display Network
- Campaign Structure
ADVANCED ASSESSMENT AREAS
- Geo-Targeting
- Ad Preferences
- Cost Per Conversion
- Use of Ad Extensions
- Campaign Structure